Marketing projects that get delivered
SCOPE is a strategic marketing consultancy founded by Viviana García, a Project Management Professional with over 15 years of experience running complex initiatives across infrastructure, financial services, and healthcare.
Where the approach comes from
Before marketing, there were pipelines. Viviana’s career started in large-scale infrastructure project management in Mexico — coordinating multi-stakeholder construction projects involving some of the country’s most complex water systems. That environment — high stakes, tight deadlines, non-negotiable delivery — shaped a way of working that she brought with her when she moved into marketing.
The shift into financial services, and then into pharma, added a different kind of complexity: regulated environments, senior stakeholders with competing priorities, and marketing initiatives that had to move through layers of approval without losing momentum. That’s the intersection SCOPE was built on.
Sectors and clients
SCOPE’s work spans financial services, healthcare, and pharma, sectors where stakeholder complexity and compliance awareness are not optional extras but baseline requirements.
Past and current projects include a European rebrand for a financial services firm operating across Spain and France, a B2B e-commerce launch in the dental equipment sector, and an ongoing embedded engagement with a global pharmaceutical company providing cross-functional marketing project management and internal communications support to a senior marketing team across multiple European markets.
Healthcare and pharma form the core of SCOPE’s positioning; not because other sectors are excluded, but because the operational rigour those industries demand translates directly into better outcomes everywhere else.
what makes us different
Qualifications and training
PMP - Project Management Professional
PMI certified since 2017. The globally recognised standard for senior project management practice.
MSc in Project Management
Postgraduate degree in project management, 2011. Academic foundation underpinning 15+ years of applied practice.
Digital Marketing IESE Business School
Executive programme in digital marketing strategy, processes, and ROI. IESE, Madrid.
Working across borders, literally
English, Spanish, and French: because some stakeholder conversations only work in the right language, and tone gets lost in translation.
Why independent, Why SCOPE
SCOPE exists because the most interesting work happens at the edges — where a project is complex enough to need senior expertise, but contained enough that one person with full ownership gets better results than a team with divided attention.
Every engagement gets the same level of commitment: full involvement from brief to delivery, direct communication with no account management layer, and genuine investment in the outcome. That’s not a pitch — it’s the reason this model works.
Got a project in mind?
If what you’ve read here sounds like what your team is missing, let’s have a conversation.
We work best with companies that have a clear challenge and need someone to take ownership of solving it, from the first brief to the final delivery.